Users will soon have a fresh option that permits them to reduce the amount of AI-made videos appearing in their timelines. This move comes as the company announced that it presently contains over 1 bn AI-generated clips.
Trial and Implementation
The new functionality is being tested over the coming weeks before a widespread launch. This shift aligns with a increase in AI-generated material, fueled by emerging AI video creators.
AI Content on Other Platforms
Studies have shown that almost a tenth of the fastest-growing channels on a competing service primarily display AI-generated videos. A significant portion of this output is considered low-quality AI content, a label for inferior, factory-style content that is typically illogical or bizarre.
Based on user feedback that a lot of users enjoy content produced via AI tools, from AI artwork to educational videos, and we intend to offer the community the ability to see more or less of that, depending on their own choices,” stated a company executive.
Volume and Proportions
TikTok shared that there are currently 1.3 billion videos on its network labeled as AI-generated. In total, more than 100 m videos are added to the platform daily, making AI content a relatively small part of its total content library.
Customizing Your Feed
Users will be capable of decrease or raise the volume of AI content they watch by accessing the content preference feature in the platform and picking AI-made media. Other topics that are already be controlled under the setting include news, fashion, beauty, and movement.
AI Disclosure Rules
Its policies require creators to label “realistic” AI-generated content, and it forbids harmful fake videos of well-known individuals or crisis events. Any authentic-looking artificial content that is without a tag can be deleted under its community policies.
Additionally, the app will from now on add an “AI-made” tag to content produced via its own AI tools, or detected by an industry-wide initiative for identifying artificial media. This measure is aimed to stop users from trying to bypass the labeling process.
AI Literacy Programs
TikTok is furthermore introducing a $2 million AI literacy fund for experts and organizations to produce educational content about using AI responsibly. This program will support charitable organizations specializing in teaching computer science.
Content Safety Approach
The video-sharing app has defended its safety measures, following debate over proposals to lay off hundreds of content moderators in Britain. The company is set to reduce 439 jobs in its user protection department in London, with worker representatives and online safety experts expressing worry that people are being substituted by automated systems.
A senior executive clarified that human moderation would remain essential, but artificial intelligence can shield workers by eliminating the most distressing content ahead of it is viewed by staff. TikTok reported a 76% decrease in disturbing and violent content reviewed by safety staff over the past year due to reliance on its automated systems.
“We think that it’s essential to balance humans and technology to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s very important to reduce exposure to harmful content as quickly as possible, which is why a lot of the machine support is making a difference process content quickly.”
